Sponsorship

Although LoTRDC is a non profit club run by a team of unpaid volunteers it does require a number of sponsors to help cover some of the costs of running a race series. Our philosophy has always been that drivers should cover the cost of their track time via race entry fee’s whilst sponsorship should cover promotion and marketing costs such as Advertising, TV, Media and Branding.

With the best club race calendar, packed grids and a huge fan base there really is no better series to be involved with.

Elise Trophy & Lotus Cup UK Series sponsorship 2012

We have a number of sponsorship slots available to companies who wish to support the series and its drivers. We can tailor a package around specific requirements but will be looking at what benefits each sponsor can also add to the series as the best interests of the drivers are our priority.

Lotus Cup UK & Elise Trophy – headline sponsor

Competition Car Insurance will remain as headline sponsor for the Elise Trophy in 2012.

Yokohama will become the headline sponsor for Lotus Cup UK SuperSport while Competition Car Insurance will become the sponsor for Lotus Cup UK Production.

Series Sponsorship Packages – Elise Trophy & Lotus Cup UK 2012

Just ONE series sponsorship slot left for 2012

Thanks to Iceni English Natural Mineral Water, Perrys, Track Group, Datum Motorsport, Elise-Shop.com, SW Lotus, ES Motorsport, Jon Danby Racing, TDI, Classic Team Lotus & Pace Products for their support in 2012.

With all available series sponsorship slots selling out in each of the five years up to and including 2011 we’ve decided to continue with the same format for 2012. We have 12 series sponsorship packages available that cover both the Elise Trophy and Lotus Cup UK.

The cost of joint series sponsorship for Elise Trophy & Lotus Cup UK will be £4,000 + VAT. In 2011 we sold seperate packages for ET and LCUK at £3,000 + VAT & £2,000 + VAT but have decided to offer a single package only for 2012 as we’d like to see the same companies on all UK cars.

Series sponsorship includes:-

  • Logo included on each side of ALL Elise Trophy & Lotus Cup UK cars entered. Each sponsor is allocated a 24.5cm x 4cm slot on sill panels. In addition logo to be included on series support vehicles.
  • Sponsors logo included on all pages of the LoTRDC website with hyperlink.
  • Each sponsor will be focused in at least one series TV programme in 2012.
  • Sponsors logo included next to latest LOTRDC TV programme on website.
  • Elise Trophy & Lotus Cup UK will have a joint TV programme on Motors TV in 2012.
  • Six entry tickets to all Elise Trophy & Lotus Cup UK rounds.
  • Each sponsor to have a half page advert in the LoTRDC 2012 brochure. 10,000 brochures are being produced for the 2012 Autosport show alone where we have a major stand next to Lotus.
  • Sponsors logo to be included in all 2012 Elise Trophy and Lotus Cup UK race programmes.
  • Opportunity to place leaflets in LoTRDC race centre at all rounds.
  • License to use LoTRDC, Elise Trophy and Lotus Cup UK logo on sponsors’ advertising material.
  • Advert & hyperlink provided on the car preparation and teams section of this website.
  • Free banner on Lotus on Track forums and Partner page.
  • Company logo on display in the LoTRDC race centre at all Elise Trophy and Lotus Cup UK rounds.

Individual round sponsorship – £1,000 + VAT

Would you like to sponsor your local round? With a fixed price of just £1,000+VAT, why not promote your company in your local area? Display area, programme advert and tickets with access to the LoTRDC hospitality area.

Facts and figures

  • First sports car series to fill 2 full grids at Brands Hatch on opening round.
  • The Elise Trophy recorded the largest number of starters of any sports car series in its inaugural season including numerous full grids.
  • Lotus Cup Europe has recorded the largest number of starters of any one marque European wide series in 2010 and 2011.
  • Lotus Cup UK achieved the highest number of starters for any new UK championship in 2011 with an average of 39 starters over the 9 championship races during it’s inaugural season.
  • First UK series to be featured alongside BBC1′s Formula 1 coverage.
  • Elise Trophy cars have been seen by more members of the public than any other national race series over the last 5 years. This includes TV, shows, hundreds of events and even participating in the World’s largest parade!
  • World Land Speed Record holder Wing Commander Andy Green OBE, BBC1 Formula 1 anchor Jake Humphrey, ex-Lotus Formula 1 driver Martin Donnelly and Ex-250CC Motorcycle World Champion and MotoGP runner up Marco Melandri have all competed. Andy and Jake both made their race debuts in the Elise Trophy.
  • Over 100 registered cars and drivers for the 2011 season.
  • Lotus community supported the series in their thousands during the opening 5 years with the Lotus Festival becoming a main even in the UK race calendar.
  • Press coverage in motorsport publications such as Autosport and Motorsport News. Coverage every month in general car press plus massive coverage in Lotus related publications.
  • TV coverage: The Elise Trophy and Lotus Cup UK will have a joint 30 minute TV programme on Motors TV / Sky Channel 413 in 2012. Motors TV has broadcast the Elise Trophy, Lotus Cup UK & Lotus Cup Europe to 15 million households across 52 countries over each of the opening 5 seasons.
  • Lotus on Track is the largest track day club in Europe with over 2,500 members attending over 80 events each year.
  • Over 20,000 series advertising postcards & brochures have been distributed over the first 5 years of LoTRDC. Each containing sponsor logo’s.

Further information

If you would like further information on how sponsorship of the Elise Trophy or Lotus Cup UK can benefit your company, please get in touch – paul@lotrdc.com